As a CEO, senior executive, entrepreneur, publisher and business journalist Amanda has been a leader in the Australian communications and media industry for 25 years. Amanda is now at the forefront of corporate communications transformation with deep expertise in social and digital media. As CEO of Notable Media, she works with CEOs, executives, managers and employees to create great social profiles, develop new communication strategies and skills to build trust and engagement, deepen customer and employee relationships and connect with new audiences including media. She also runs the award-winning NotableWomen program, which has trained thousands of professional women to be visible and active in news media and professional social media. Previously she was head of Head of Digital and Social Media for ANZ Bank where she pioneered the bank’s social media strategy and got many employees active and engaging. She was associate editor of BlueNotes, ANZ’s thought leadership publication and headed up ANZ newsroom. Prior to that Amanda created and build business media brands including SmartCompany, Start-Up Smart, Women’s Agenda, Fast 100 and was publisher of BRW and SmartInvestor. Amanda is a sought-after trainer, presenter and speaker, addressing international world conferences, peak industry associations and company audiences, tailoring her talks so the audience always comes away inspired to take action. Amanda is a graduate of the Institute of Company Directors (GAICD) and was an Adjunct Professor of Business at RMIT for 18 years.